The NIL Efficiency Assessment provides university Presidents, Governance Boards, CFOs, and Athletics Directors with a structured, research-based view of how NIL spending translates into performance, revenue, and institutional sustainability.

10–15 minutes · No athlete-level data required · No institutional data shared

Is Your NIL Investment Actually Working?

Image of dashboard showing NIL Efficiency scoring.

5 Dimensions Evaluated

10–15 Minutes to Complete

Built for D-I Leadership

No Athlete-Level Data Required

NIL Investment Efficiency chart comparing structured vs unstructured approaches. Structured approach improves NIL efficiency scores.

The Problem.

NIL spending has grown dramatically. Governance frameworks haven't kept up.

Most Division I institutions are making significant, recurring NIL commitments without a structured way to evaluate whether those investments are producing the outcomes they intend. There is no standard framework for measuring NIL effectiveness — no common metric for performance, revenue alignment, fan engagement, or athlete retention. The NIL Efficiency Assessment fills that gap.

What You'll Get

Diagnostic View

A clear picture of how your NIL investment aligns with outcomes across performance, revenue, fan engagement, and athlete retention.

Strengths & Gaps

Identification of where your program is strongest and where leadership attention is most warranted.

Board-Ready Framing

Structured findings you can bring directly into budget discussions, board presentations, and institutional planning.

An Objective Baseline

A repeatable starting point for evaluating NIL effectiveness year over year as your program evolves.

A structured view of where your NIL program stands — and where to focus next.

How the NIL Efficiency Assessment Works

NIL Efficiency provides university leaders with a structured, leadership-level view of NIL investment using aggregated inputs across:

Performance
Revenue
Engagement
Sustainability
Risk

In 10–15 minutes, you’ll complete a structured NIL Efficiency Assessment designed for NCAA Division I campus leadership.

You’ll answer a brief set of questions about how your NIL investments support performance, revenue, engagement, sustainability, and risk.

We then synthesize your responses into a clear view of where your current approach is strong, where it may be exposed, and where to focus next.

Ready to evaluate your NIL program?

The assessment takes 10–15 minutes and requires no athlete-level or specific financial data. For general inquiries: patrick@nilefficiency.com

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NIL Efficiency

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